Stakeholders, messages, channels
Communications seen as just an annoying appendage to business management is a thing of the past. Credible professional communication – both within a company and to the outside – has become a core management tool: communication entails leadership–leadership entails communication.
Recent developments in technology and society have led to an explosion in the means of communication and the demands for information. Companies and public figures are driven to simultaneously feed a series of information channels, tailoring the content to each stakeholder group.
Credible messages build trust – negligent communication will backfire
Fit to (re)present
Together, we make sure your corporate communication is fit to master both the challenges of day-to-day business and those challenges your company might be confronted with in exceptional circumstances: from good news to bad news, from corporate social responsibility to crisis scenarios, from memos to employees to media training for you and your senior management.
We help you write your messages true to your style. We coordinate your communication channels in such a way as to make sure your message gets to the recipients: from advertisements to public relations, from sponsoring to promotions – across traditional and new media – as text, imagery, or video.
We make you and your company fit for a performance in public and the media, and, if required, will act as your spokesperson or press office.
Mandates in Communication
Transparent, credible, focused on the recipient
Christian Gartmann advises the Klinik Gut on communications matters, PR, and crisis communication, and he also handles their public affairs and public relations matters relating to all new construction project.
The Klinik Gut Group is the leading operator of clinics for orthopaedics and trauma surgery in the canton of Grisons. In addition to the world-renowned clinic in St. Moritz, the group opened a new clinic in Fläsch (GR) in January of 2017. Moreover, the group also runs doctor's offices/surgeries in Chur, Bad Ragaz, Buchs (SG), Zurich, and Ascona. It also successfully operates cooperations with the public hospitals in Thusis, Savognin, Samedan, and Poschiavo.
Magazine of Skiservice Corvatsch
The «Skiservice Magazine» is one of the most popular corporate publishing products in the canton. It is dispatched to the clients of the canton's largest sports goods supplier, displayed in all of its shops, and presented in several hundred hotel rooms, totalling a circulation of 15,000 copies per issue.
Christian Gartmann has been responsible for the entire editorial content, including all texts, since the 2015/2016 publication.
Christian Gartmann is the advisor to the event organiser on media issues, year-round media work and communications. During the event week, he sees to the needs of the national and international media professionals, and he leads the press conferences.
The Engadin Skimarathon counts over 15,000 participants every year, making it the largest sports event in Switzerland.
Opening of orthopaedic clinic
For the inauguration of the newly built clinic for orthopaedics, the most modern of its kind in the canton, gartmann.biz conceived a series of over 20 events addressed at potential patients, sources for referrals, and ambassadors, and he assisted the company in their execution. Specialist tours for referring physicians and physiotherapists, evening events for key accounts at health and accident insurance providers, a cantonal press conference with the presence of the governor and the health minister, or a full-day open house with guided tours drawing 2,500 visitors were some of the events carried out.
The regional airport in Samedan–St. Moritz (Engadin Airport) is Europe's highest-altitude airport; it is one of the Upper Engadin's key USPs for the high-end market segment.
Christian Gartmann provides support to the airport management in their communications with the Engadin residents as well as everyone else interested in aviation, and in explaining aviation topics in layman's terms. He also is the dedicated spokesperson for crisis communication.
Grisons 2022, Olympic bid
The prospect of an Olympic candidacy gripped the canton of Grisons and large parts of Switzerland in 2012 and 2013. White Games in St. Moritz, Davos, and Lenzerheide were meant to show off the winter paradise that is the canton of Grisons. The all-media information campaign ahead of the public vote became the most comprehensive platform for dialogue that Switzerland ever witnessed in a cantonal referendum. In March of 2013, however, the Grisons electorate opted to give up the bid.
Christian Gartmann was mandated to head communications & marketing for the candidacy, and he acted as their spokesperson.
> Verein XXIV Olympische Winterspiele Graubünden 2022, Davos (Facebook page - German only)
Snow Polo World Cup St. Moritz
Ever since its inception in 1985, the Snow Polo World Cup St. Moritz has held centre stage on the world's calendar of snow polo tournaments, socially as much as regarding the level of play. The three match days see a crowd of 15,000 to watch the games on the frozen Lake St. Moritz. Over 200 accredited media professionals from all four corners of the world come to St. Moritz to report on the tournament. In 2017, their reports accumulated a gross reach of 23 milion people.
gartmann.biz was in charge of all marketing and editorial communication: running the tournament's press office throughout the year, proactive media work, media operations and media relations during the event.
St. Moritz was bidding to host the bobsleigh and skeleton World Championships 2020 and 2021. Christian Gartmann created and produced the applications presentations by St. Moritz to the international bobsleigh and skeleton federation IBSF. As a member of the official St. Moritz delegation, he presented the bid at the annual congresses of 2016 and 2017 in London and Park City respectively.
By focussing strictly on promising business to secure the company's profitability, the mountain railway enterprise Engadin St. Moritz Mountains ensures the continuous renewal of its comprehensive infrastructure. The erstwhile mountain railway company morphs into a leading provider of mountain experiences.
Christian Gartmann advises the board of directors and the executive board on communications and public affairs in relation to the introduction of a new company strategy.
Communications support and coaching
Coaching the CEO on strategic communications matters in dealing with political entities and the media.
> Institute for medical research and education, Switzerland
Consulting on marketing and communications, high-end gastronomy
Positioning, branding and public image, as well as media work for a restaurant group with local, national and international import
> Catering business, Switzerland
Advisor and coach on communications and media work
Coaching internal and external communications, guidance on media appearances, ghostwriting
> CEO, marketing organisation in the services industry, Switzerland
To celebrate the anniversary winter season, the town of St. Moritz and the Engadin St. Moritz tourism organisation hosted a public event in the centre of the village that attracted over 3,200 spectators.
Christian Gartmann collaborated on the development and implementation of the 90-minute show, and he hosted the show as single moderator.
The live production involved over 100 participants; 80 guests appeared in the show – on the stage, on a ski slope built just for the show, or in the air. St. Moritz's 150 years as a winter sports destination, as well as 50 years of Willy Bogner's films and fashion creations, were portrayed in numerous live interviews with witnesses of the times and film sequences.
Communications consulting, hotel industry
Media work and support in communications following a rebranding of a leading four-star hotel with spa in the canton of Valais. Advice on concept and execution of content for the hotel's website, social media and PR.
Bespoke seminars on the strategic direction of a top athlete's personal media work. Creating and conducting the seminars on behalf of Swiss Olympic (ahead of Olympic Games), the Swiss parliament of athletes, and sports managers.
Communication of a municipality around a major construction project with supra-regional import lasting several years.
> municipality, Grisons, Switzerland
On-site promotion for / speaker of Switzerland's best-known ski race held in a city centre. Additionally, in 2011–2013: print, online and radio promotions (German-speaking Switzerland and Germany) for what is St. Moritz's season opening event.
> St. Moritz City Race Association
Markus Hotz Consulting
Creation of a new website for a consultancy firm. Ongoing adaptation of content, both text and imagery. Writing news and editorials.
> Markus Hotz Consulting, Baar/Zug, Switzerland
Investor Relations Communication
Evaluation of the current situation and concept for a relaunch of communications for investors.
> Private equity firm, Switzerland
Coaching on communications issues
Internal and external communication, managing stakeholders, boards and committees.
> CEO with international reach, food industry, Switzerland
Crisis communications support and coaching
Supporting and coaching of the CEO and the communications director in a crisis. Evaluation of needs and options, propose solutions, implementation.
Evaluation of the current situation, proposing new ideas and their execution for a social media and video concept for the Engadin St. Moritz marketing organisation.
Strategy and concept of the launch campaign of a new turbine helicopter in Switzerland, comprising events, PR, and social media. Online content strategy, content strategy for social media and corporate communications, editorial support for the company in the context of operations, maintenance and sale of helicopters, as well as for the production of aerial imagery in Switzerland and Germany. Due to significant delays in the model's certification process, the launch campaign never took place.