Media work
Retaining visibility in the media ocean
Mobile internet and social networks have increased the amount of information available to consumers, companies and opinion leaders beyond measure. Those who want to remain or become visible in this ocean of media messages need to deliver on a multitude of channels and to adapt their media activities to the rapidly evolving needs of the recipients.
One-sided declarations have been replaced by interactive two-way communication, press releases mindful only of the sender's concerns have made way for storytelling across all media platforms. While the traditional media's monopoly on information is a thing of the past, journalists and editors still play an important role in selecting and prioritising news.
The maxim of focusing on the recipient in thinking and acting holds true for media work as well: a message's content and format has to be tailored to the needs and behaviours of the different recipient groups.
Customised, synchronised, effective
Companies, event organisers, associations and individuals need efficient solutions for their media activities, solutions that are tailored to their specific needs and seamlessly fit into their communications and leadership strategy. With our 30 years of experience, we are your ideal partner for such a solution. Jointly, we will analyse your needs, the objectives you want to achieve with your media activities and your key messages. Based on your target groups, we will select the right channels – both own and bought channels – to best convey your messages to your audience. We will ensure your traditional media work is in sync with your internal communication, your communiqué to your stakeholders, as well as your presence in social media.
We brief and train your senior management for media appearances, and we help you set up your media services. If and when the need arises, we can act as your press office and manage all of your media activities.
Mandates media work
Getting the message across
Swiss Epic Grisons
Arosa-Lenzerheide, Davos-Klosters, Engadin Scuol, Flims-Laax and St. Moritz are the host cities of Swiss Epic Grisons, the premier mountain bike stage race of the Alps. Swiss Epic is part of the Epic Series with the legendary Absa Cape Epic race in South Africa. It is open to professionals and amateurs.
The partnership of the six destinations and the canton of the Grisons is a tourism project over five years. Christian Gartmann has been mandated with the communications and the media work.
Engadin Skimarathon
Christian Gartmann advises the organiser on media issues, its media work throughout the year, as well as its overall communication strategy. During the week that the event takes place, he hosts the national and international media professionals, and he runs the press conferences.
With over 15,000 participants, the Engadin Skimarathon is Switzerland's largest sporting event.
Swiss Helicopter Association
The association of the Swiss helicopter industry works in public affairs, politics, legislation and government. gartmann.biz has developed a new communications concept and consults and coaches the board and the management of the association in communications and media work.
Klinik Gut Group
Christian Gartmann advises the Klinik Gut Ltd on communications matters, media work, and crisis communications, and he attends to the communications tasks for the group's construction projects. He develops the concepts for the media work, and he executes it in close collaboration with the CEO, the delegate of the board and the internal departments involved.
Klinik Gut Ltd is the leading private operator of clinics for orthopaedics and trauma surgery in the canton of Grisons. In January 2017, a new clinic was opened in Fläsch (GR) to complement its world-renowned first clinic in St. Moritz. The organisation also runs doctor's offices/surgeries in Chur, Bad Ragaz, Buchs (SG), Zurich, and Ascona. It has also entered into a cooperation with the public hospitals in Thusis, Savognin, Samedan, and Poschiavo.
Snow Polo World Cup St. Moritz
For the relaunch of the world's most important Snow Polo tournament, a entirely new organisation was put in place in 2014. Gartmann.biz started the new media service, ran the tournament's press office throughout the year, and headed media operations and media relations during the events, which were covered on site by over 200 media professionals in 2017.
The Snow Polo World Cup St. Moritz is the world's pre-eminent snow polo tournament, as much in terms of level of play as in social standing.
Grace St. Moritz Hotel
St. Moritz's Hotel La Margna is being entirely refurbished and extended and will reopen in 2019 as the boutique hotel "Grace St. Moritz" as part of the Grace Hotels Group operating worldwide.
Christian Gartmann handles communications and public affairs on the project on behalf of the Grace Hotels group – from campaigning ahead of a referendum to the construction work and the opening. The referendum of 2015 came in with a landslide yes-vote of over 89%. He is in charge of all media work until the hotel opens, and he acts as the speaker of the project.
The Sky Over Nine Columns in St. Moritz
Christian Gartmann is in charge of the media work for the public display, in the winter of 2016/2017, of Heinz Mack's giant sculpture "The Sky Over Nine Columns" on behalf of the international gallery Beck & Eggeling. The installation was displayed on the shore of Lake St. Moritz and attracted thousands of visitors.
A press conference, attended by international media, was held at the unveiling of the artwork. Media professionals visiting over the course of the exhibit were received in person.
Home of Triathlon St. Moritz
The association Home of Triathlon, together with St. Moritz Sports, organises the annual St. Moritz Triathlon (a sprint-distance triathlon – 500m-swim across Lake St. Moritz, 20km-bike in the Upper Engadin, 5km-run through the Staz forest), the St. Moritz Duathlon, as well as the Kids Cup by Nicola Spirig.
Christian Gartmann is a founding member of the association, and he is in charge of their ongoing media work as well as the media work during the competitions mentioned above.
Engadin St. Moritz Mountains Ltd
Christian Gartmann advises the board of directors and management on media work and public affairs associated with the introduction of a new company strategy.
Defining the media strategy and messages, creation of media materials, briefing and support of the executives leading the media conferences and handling exceptional media enquiries.
The Blue Miracle
Swiss water ambassador and ultra-long-distance swimmer Ernst Bromeis champions the UN human right to clean water. His spectacular swimming exhibitions help him garner the necessary media attention to help him promote his cause.
In 2014, Bromeis became the first human to swim the entire length of the Rhine from its source to its mouth. In 2015, he swam from Tenero (Ticino, Switzerland) to Milan. 2020 he attempted to swim Lake Baikal in Siberia in its entire length of 800 km, but had to surrender. Before that, he had already crossed 200 lakes in his home canton of Grisons (2008) and the biggest lakes of all Swiss cantons (2010)
Christian Gartmann advises Ernst Bromeis on his media work, and he acts as the spokesperson on his expeditions.
> Das Blaue Wunder
> Medienmitteilung
Grisons bid for the Winter Olympics 2022
Christian Gartmann was mandated to head Communications & Marketing of the association 'Graubünden 2022', and he acted as their spokesperson. The association was established to prepare a candidacy to host the Winter Olympic Games 2022 in Grisons.
Christian Gartmann developed the communications and media strategy, bringing in specialist agencies, and he carried out all of the media work in person. During the campaign ahead of the referendum, Christian Gartmann prepared and hosted over 20 national and cantonal press conferences, holding full responsibility for their content. Moreover, he advised the CEO of the candidacy on his entire, sweeping media work.
The information campaign ahead of the political vote became the most comprehensive platform of dialogue that Switzerland ever witnessed in a cantonal referendum. In March 2013, the electorate of the canton of Grisons, however, voted to no longer pursue the candidacy.
> Association for a Grisons 2022 olympic bid