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Is Steve Jobs Big Brother?

CONSUMERS: Apple's Market Strategy Under Fire

Not many brands around the world have such a loyal clients base as Apple's. To many users of Apple products, Steve Jobs is a hero; he and his success are a unique example of how a different look at consumers' needs can change an entire category of products.

Though, with the roaring success of Apple's iPhone, iPad and the App-Store, a new side of Apple's business strategy has surfaced: Data collection at enormous scale, strict control over what is sold in the App-Store, blocking of popular software such as Adobe's Flash or banning of contents that might appear not suitable for a puritanical public in the US.

The New York Times provocatively asks: "Is Steve Jobs Big Brother?"