Communicating has become a strategic task

The world is changing at a breathtaking pace. Companies and public organisations are challenged to communicate security to their stakeholders. Communication has gone from being an ancillary service to a strategic management task.

The coronavirus pandemic, climate crisis, global tensions, and the war in Ukraine have created a sense of unease among employees, customers, and other stakeholders. In such times, the role of companies, associations, administrations, and politicians becomes crucial. They are not just expected to explain current developments and their relevance, but also to provide guidance and instill confidence in their stakeholders, a responsibility that falls on the shoulders of communicators.

Therefore, the demands on professional communication work and its importance for organisational success have increased significantly. Communications must be rooted at all levels of an organisation: from the board of directors to the executive management and individual departments. Communicators experienced in corporate management do not just belong as guests on a board of directors or executive board; they must be able to have their say, make decisions and participate.

 

Independent, experienced, proactive

Yesterday's way of thinking is not suited as a basis for tomorrow's business: Christian Gartmann has clocked up more than 30 years in industries that had to reinvent themselves to survive. He held leading management, communications and advisory positions at the forefront of organisations in transformation – enabling him to guide and to consult in today's transforming media and business world. 

Solutions proposed by gartmann.biz will stand the test of time. They are tried and tested and will be tailored to the specific needs of each client. 

We invite you to browse through our past projects and the solutions we propose. Please, do get in touch with us should you wish to know more about what we can do for you. 

 

Business in media - media in business

From journalism to sales/marketing to C-level in a worldwide media corporation: Christian Gartmann has worked in media for more than 30 years. In his roles as manager and crisis communicator, he led companies through turnarounds. Today, he advises companies and individuals on strategic and management affairs, long-term and day-to-day communications issues, and beyond covering the entire spectrum of media work. 

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