Strategic management

The challenges of the information society

your situation

The information society of the 21st century creates new opportunities for businesses, but at the same time poses new threats. Business models that had proved to be successful for so many years are being made obsolete by new entrants into the market; it has become all but impossible to plan for the long term, this goes for the production of fast-moving consumer goods (FMCGs) but even for durables and investment goods. In the 'sharing economy', participation primes over property; 'win-win' has become more relevant than 'win-loose'.

Adaptability of thinking and acting has become the new maxim in modern business management – challenging investors, entrepreneurs, boards and management alike.

 

 

Board member, consultant, sparring partner

our offer

For more than 20 years, Christian Gartmann has held management positions with local, national and international companies, both in operational and strategic roles. Drawing on firsthand experience, he knows at first hand what it takes to be a C-level leader or board member. 

Clients and employees, suppliers and competitors, government institutions and the media have more information at their disposal than ever and are increasingly calling for transparency and credibility in everything that a company does. Be it as a board member, consultant or sparring partner for senior management, Christian Gartmann is a competent partner for all levels in a company.

 

[Translate to en:] Mandate Strategische Führung

Setting the course for the future

25 years of experience in strategic management

Vice chairman of the foundation board

seit 2019

The Swiss Air Force Museum and Military Historical Material Foundation has the task of keeping the history of Swiss military aviation alive for posterity. Together with the Association of Friends of the Swiss Air Force, it operates the Air Force Centre at Dübendorf Air Base with the Air Force and Air Force Museum. 

Christian Gartmann has been a member of the Foundation Board since 2019 and its Vice Chairman since 2024. 

Stiftung MHMLW 
Air Force Center Dübendorf

Think tank for tourism industry issues

since 2013

«St. Moritz 360» brings together a broad spectrum of people from St. Moritz – several generations in tourism, trade, commerce and services as well as contrarians – and experts from outside. In their workshops, the group discusses topical and strategic issues. The outcome of the think tank sessions serve as helpful input for the work of the St. Moritz Tourism Commission; they are also made available to the wider public.

gartmann.biz created the concept for the think tank together with the St. Moritz Tourist Board. Christian Gartmann runs and hosts the think tank.

The St. Moritz Tourism Board

Member of the Board of Directors of a publishing house

2014–2017

Merumpress Ltd is the publisher of the Merum magazine, an insider journal on Italian wines and Italian olive oils. The readers are experts, connoisseurs and enthusiasts alike – it is the only German-language medium that writes solely on Italian wines and olive oils.

The company went through a turn-around. Tasks included analysis and re-definition of the business model, securing sustainability of income streams while strictly controlling the cost side.  

Merumpress Ltd, Switzerland and Italy (Website in German only)

Strategy execution in the context of the strategy development process

2011–2013

Prioritising issues, setting milestones and deadlines for sub-strategies. Selecting and assigning staff members and outside consultants. Swiss SME in retail and service with 12 outlets and 100 employees.

Foundation board member

2007–2011

A representative of the Swiss advertising industry in the Mediapulse Foundation (by appointment of Switzerland's Federal Department of the Environment, Transport, Energy and Communications DETEC). 

Digital business models for trade fairs and exhibitions

2013

Visitors at trade fairs are met with a profusion of both editorial and commercial content. How can this content best contribute to the business models of the future? Developing and conducting a workshop with exhibition hall operators and content providers.

MCH Group (Messe Schweiz), Basel

Chairman of the Board of an Internet ad sales company

2007–2009

Publicitas web2com Ltd, an arm of Publicitas, sells advertising and sponsorship solutions on online and mobile platforms. Following the takeover by PublicGroupe SA, Web2com was incorporated into Publicitas's all-media sales.

Newbase Ltd (formely Publicitas Ltd)

Board member advertising media research

2008–2010

As an independent industry body, WEMF AG for Advertising Media Research ensures transparency in the media and advertising industry. The organisation was established in 1964 by interest groups in the advertising and publishing sectors.

Christian Gartmann acted as representative of Publicitas AG in both the Board of the Association and the company's Board of Directors.

WEMF Ltd for Advertising Media Research (Website in German only)

Board of Directors TV advertising sales

2007–2009

Publicitas Cinecom Ltd and Publicitas Cinecom & Media Ltd sell advertising and sponsorship solutions for private TV stations from abroad as well as cinema advertising space in Switzerland. Following the acquisition by PubliGroupe Ltd, both companies underwent a restructuring and restoration to profitability.

As a member of the board, Christian Gartmann was highly involved in the turnaround of the two companies. The cinema advertising business was subsequently sold off to the Weischer Media group.

Publicitas Ltd (Website in German)

Member of the board TV advertising sales

2002–2006

Goldbach Media AG – in those days, IP Multimedia (Switzerland) AG – is the leading commercial TV advertising sales company in Switzerland. As pioneers of the 'advertising window', the company sells advertising and sponsorship solutions on behalf of both the ProSiebenSat.1 and the RTL Groups.

As managing director for Switzerland, Christian Gartmann represented the Pro SiebenSat.1 Group on the board of directors of IP Multimedia (Switzerland) AG.

Goldbach Media 

Chairman of the Board media sales organisation

2007–2009

Publicitas Radiotele Ltd sold advertising space on behalf of private Swiss TV and radio stations as well as on teletext. The company resulted from Radiotele Ltd after it was taken over by PubliGroupe SA in 2006. The advertising sales business was subsumed under Publicitas's all-media sales strategy. In his capacity as chairman of the board, Christian Gartmann led the company's turnaround following the take-over.

Publicitas Ltd

Setting up and structuring a TV company

2006

ProSieben Schweiz Ltd was set up to launch TV program slots with Swiss content. Christian Gartmann established and organised the company; he was the company's first delegate to the board of directors. The company successfully produces TV content for Switzerland to date.

ProSieben Schweiz

Consulting on Social Media

2011

Developing a strategy, evaluating demand and options, training, implementation. RE/MAX franchiser with 65 franchisees in over 100 locations across Switzerland.

RE/MAX Switzerland, Dierikon (website in German)

Strategy review media propositions

2010

Revisit the strategy and evaluate options, workshop with top management and members of the board – including SWOT analysis as a basis for strategic decisions of both management and board.

> SI Sports Information, Swiss News Agency SDA, Switzerland 

Board of directors radio station / radio ad sales

The capital city radio BE1 was once jointly owned by the Neue Zürcher Zeitung  (subsequently Ringier) and the media sales firm PubliGroupe SA. Christian Gartmann represented PubliGroupe on the board of directors during the turnaround until the company disposed of its shares. After PubliGroupe's withdrawal from the company, Radio BE1 became part of Ringier's Energy Group. 

Radio Energy Bern

Content concepts for mobile portal

2010

First ever «Blick-TV» App for iPhone und iPad.

Voice Publishing Ltd  |  on behalf of Ringier Ltd

Board of directors content provider for TV guide data

2001–2002

EPS Programmservice Ltd was established as a joint-venture between the ProSiebenSat.1 Group, the RTL Group, ZDF Enterprises, SRG SSR and Ringier with the intent to compile joint TV listings data for TV guides and the upcoming online platforms and to make them available to own and third-party outlets. The company ran into financial difficulties in the aftermath of the bursting of the «dot.com» bubble.

Christian Gartmann represented the ProSiebenSat.1 Group on the board of directors. After it had become clear that a turn-around was impossible, he pressed ahead with the winding-up of the company. 

ProSiebenSat.1 Media AG