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Available in stores from mid-April

Crisis management reoriented

The book is published by renowned Schäffer-Poeschel Verlag, which publishes a wide range of specialist books — including on economics and management.
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The practical non-fiction book provides modern event and crisis management in constant dialogue with those affected. It is aimed at managers who want to prepare for event and crisis management in their organization and professionals who are concerned with managing and communicating event and crisis situations.

Experts in crisis management, aviation, medicine, industry, disaster response, aid organisations, journalism, corporate communications and brand management share their experiences from numerous countries and what they have learned from them.

  • Daniel Albertin, Mayor of Albula/Alvra, Switzerland
  • Gerold Biner, former Chief Pilot and CEO, Air Zermatt
  • Martin Bühler, President of the Government, Canton of Graubünden
  • Mattia Bütikofer, social media expert, Switzerland
  • Dr Marion Flatz-Mäser, TV journalist, ORF, Austria
  • Anna Giacometti, Member of the National Council, former Mayor of Bregaglia, Switzerland
  • Gerhard Latt, specialist adviser in psychotraumatology, Johanniter-Unfall-Hilfe, Lower Saxony/Bremen
  • Nicolai Laude, former spokesperson during the diesel crisis, Volkswagen Group
  • Anton Mattle, Governor of Tyrol, former Mayor of Galtür
  • Prof. Martin Meuli, former paediatric and fetal surgeon, University Children’s Hospital Zurich
  • Pascal Porchet, former Chief of Operations Staff, ICRC
  • Martin Riecken, former crisis communications lead, Lufthansa Group and TUI
  • Torsten Rössing, crisis manager and expert in crisis simulation and training
  • Max Schneider, Head of News, BILD
  • Prof. Ulrich Schnyder, expert in psychotraumatology, Psychiatric University Hospital Zurich
  • Christian Senft, Head of Corporate Communications, BILD Group
  • Beatrice Tschanz, former Communications Director, Swissair and Sulzer Medica
  • Dr Viktoria Veider-Walser, CEO, Kitzbühel Tourism

The accessible language, which can also be understood by non-specialists, appeals not only to managers, communications professionals and students, but also to a broader readership.

Link: “Crisis Management Refocused” on the Schäffer-Poeschel website

The author

Christian Gartmann worked for 25 years as a journalist and internationally active media executive, most recently as a member of the executive board of a globally active media sales company. Since 2010, he has worked as an independent business consultant focusing on communications and media topics, as well as crisis management and crisis communications.

Gartmann trains and advises companies and public organisations on leadership and communication in emergency and crisis situations. He is considered one of Switzerland’s most prominent crisis communicators and crisis managers and is regularly consulted as an expert on these topics by German-speaking media. He regularly publishes specialist articles and appears as a speaker or organiser of professional conferences.

After the landslide and mudslides in Bondo, in the Swiss canton of Graubünden, Gartmann was responsible for the municipality’s crisis communications in 2017. Eight people disappeared in the falling rock masses during this natural disaster. In 2018, he led crisis communications for the airline JU-AIR after the crash of a historic JU-52 in which 20 people died. During the coronavirus pandemic, he set up a new media office for the Graubünden cantonal command staff, then founded and led for two years the coronavirus task force for tourism and municipalities in the world-famous holiday resort of St. Moritz and the wider Engadin region.

Since 2019, Gartmann has been a member of the command staff of the Swiss municipality of Albula/Alvra and leads a risk dialogue for Brienz/Brinzauls. The mountain village sits on a massive landslide and is also threatened by a rockfall. It had to be evacuated twice, in early summer 2023 and again in autumn 2024. The municipality’s prevention and emergency response organisation relies on intensive dialogue with those affected and with the public.

In 2018, Gartmann won the Swiss communications award Communicator for the crisis communications surrounding the Bondo rockslide. In 2024, he was nominated for the International German PR Prize for the risk dialogue and crisis communications relating to the mountain village of Brienz/Brinzauls.

Gartmann (60) is the father of two adult sons and lives with his partner in St. Moritz, Switzerland. Alongside his professional work, he is an enthusiastic skier and mountain biker. Since 1991, he has held a pilot’s licence for airplanes.