The president of Bergell, Anna Giacometti, will represent Grisons on the National Council in the future. During her election campaign, she took clear positions and was always calm.
From fourth place on the list, the FDP candidate outstripped her party colleagues and narrowly prevailed against Andreas Züllig. The head-to-head race with the hotelier president couldn't have been more exciting; it wasn't until the capital Chur was counted that it became clear whether the FDP would even win the SVP's second seat and whether Anna Andreas would beat.
Instead of relying on supposedly “safe” commonplaces in communication, Anna Giacometti had taken clear positions from the outset. Phrases such as “business-friendly” or “tourism-friendly,” as you might expect from a Bündner FDP candidate anyway, were searched in vain in their campaign.
Instead, the miner formulated clear views on five political priorities that she wants to represent in Bern: “Living in Grisons,” “Hydropower from the Mountains,” “Living with Nature,” “Finance and Economy,” and “Giving Women a Voice.”
She then carried out her election campaign without frills: Wherever she appeared, the audience knew where she stood. Too much fuss about her person is alien to her anyway.
Anna always remains Anna
Anna Giacometti told the media in Chur on election afternoon that she was surprised by her result. What was decisive for the Bergeller woman in the end is difficult to say on election day. Her reputation and undisputed track record following the rock slide at Bondo are likely to have provided a good basis.
In view of the obviously huge advertising budgets and the surging social media campaigns of her opponents, she never let herself be disturbed and always remained true to herself. She will certainly continue to do exactly the same in Bern.
Christian Gartmann supported Anna Giacometti's 2019 election campaign in strategic communication, the formulation of key messages and the development of the Internet presence. The campaign paid particular attention to clearly formulated and easy-to-understand positions and topics in which the candidate has undisputed expertise.