The new sponsorship concept for the Engadin Ski Marathon is successful: Eight months before the 2015 event was held, the four main sponsors Coop, BMW, Odlo and Ray Just Energy were also signed as presenting sponsor Helvetia Insurance. Talks are ongoing with other sponsors — the remaining preparatory work for ESM 2015 is on schedule.
The new Engadin Ski Marathon sponsorship concept presented in spring 2014 includes four main sponsors and eight co-sponsors in addition to the presenting sponsor. The long-standing partner Helvetia Insurance was introduced as a presenting sponsor back in March and has since appeared in the new logo of the traditional event. The sponsoring agency Tridem Sports AG, which was responsible for marketing, was now also able to sell the four packages for main sponsors. Coop has extended its long-standing commitment and thus remains the main sponsor. The previous co-sponsor BMW is intensifying its commitment and becoming the new main sponsor.
After an eight-year break, Odlo is once again becoming a partner in the clothing sector and main sponsor. The fourth main sponsor will be Ray Just Energy, a Swiss energy drink with natural caffeine, berry and fruit extracts and vitamins. It is free from any preservatives, artificial colors and taurine. The sale of the co-sponsorship packages is also going according to plan: The company Wander is acting as a co-sponsor with Isostar and Ovomaltine and will develop the catering concept. With Garmin and Radiotelevisiun Svizra Rumantscha, other previous partners have been signed as co-sponsors.
Almost half of the budget comes from sponsorship
“The current sales stand is an important success that gives us a lot of planning security,” says OC President Ivo Damaso. “Sponsorship covers almost half of the Engadin Ski Marathon's budget.” Intensive negotiations are ongoing for the sale of the remaining co-sponsorship packages. Ivo Damaso is convinced that he can place the packages that are still unsold. Further collaborations with equipment manufacturers or media partners complete the sponsorship concept.
Together with the new sponsorship concept, a new image was also presented in March. The extensive work to implement it is running according to plan: The new website, which was also optimized for mobile devices, was launched back in April. Numerous means of communication and articles are now being adapted to the new look. With regard to ESM 2015, the “pit start” practiced for the first time in 2014 is being refined. The marathon village, which is very popular with participants and fans, is being redesigned and new catering offers are being examined for the target area.
gartmann.biz manages the media operations of the Engadin Ski Marathon.