MEDIA: iPhone apps make mobile TV consumption relevant
Years of attempts to enforce the DVB-H mobile TV standard with government money have failed miserably. DVB-T receivers in mobile devices seem somewhat more suitable for reaching end consumers. However, once again, Apple is making the breakthrough for mobile TV reception possible with its iPhone.
Up to one million iPhones are in use in Switzerland. Experts believe that the Swiss matches at the soccer World Cup were watched by up to 50,000 people on iPhones.
The people of Zurich Voice Publishing AG developed the TV app for the Blick Group of the Swiss Ringier publishing house for “View TV”. It was launched just in time for the soccer World Cup and became Switzerland's most popular app in just one day.
Media information from Voice Publishing
gartmann.biz is involved in the design and development of the BlickTV app.