MOBILE COMMUNICATION: Is the boom in app stores built on sand?
“The app is the new C64 — a very successful business model for a short time, but not a sustainable one,” says German technology expert Joachim Graf with conviction. The maker of ibusiness.de Does not believe in the sustainability of closed business models, such as Apple's App Store.
In a study, market researchers from Booz & Company disagree: In the next four years, app sales are expected to grow by an incredible 76% annually and amount to almost 23 billion Swiss francs in 2013.
Are the billion-dollar businesses that Apple's App Store and Google's Android Market in particular do today built on sand? Read this Interview with Joachim Graf Online in 20 minutes.