Lucerne, November 18, 2010
Sports organizers, sponsors, club representatives, athletes and media people have been meeting for sport.forum.schweiz in Lucerne for years. The conference will be expanded this year to include the sport.medien.forum, which organizer ESB developed together with gartmann.biz. Experts from Switzerland and abroad present and discuss the influences, risks and opportunities of the rapidly changing media world on sport, from the media perspective and from the perspective of organizers, activists and their sponsors.
PROGRAM - Thursday, 18.11.2010
From print to app economy
The Blick Group's mobile strategy with the iPhone and the establishment of mobile marketing provide companies with almost limitless opportunities to disseminate and publicize products and services. What strategy is the Blick Group pursuing with its apps for mobile devices?
Chris Öhlund, Head of Digital Media, Blick Group, Zurich
Bild.de's sports strategy
Which sports? Which formats? What is the weighting of news and entertainment? What sources of income and trends will there be in the future and how is bild.de using this potential?
Daniel Pölkemann, Bild digital GmbH & Co. KG, Berlin
Is 3D TV changing sports consumption?
After the widespread introduction of HDTV in the USA, everyone is already talking about 3D TV. At the soccer World Championships in South Africa, the first matches have already been produced using the new technology and give sports fans hope for a broad introduction of 3D TV. What does 3D mean for sports?
Robert Adams, Plazamedia, Ismaning
Panel: The Swiss sports media landscape 2015
With its rapid growth and technology, the Internet is creating space for seemingly endless new media offerings. What will prevail in the future? Does anyone who wants to stand out on the web of the future have to be big and bigger, or will there finally be space for medium-sized and smaller events in the future? Are the big media companies making everything out of themselves or are there also opportunities for medium-sized and smaller media?
Headed by Christian Gartmann, the following will be discussed:
Tom Rüegge, CEO Swiss Sports Television, Zurich
Ulrich Kühne-Hellmessen, Sportverlag Europa, Zurich
Roger Feiner, Teleclub, Zurich
Reach through channels! How to make widths out of niches.
“Netzathleten media - the vertical expert” is an association of over 100 sports sites under one brand, which gives advertisers access to sports-related target groups. Communication and exchange of knowledge for over 300 sports take place in professionally moderated forums. Numerous Olympic stars not only actively use the site, but also enrich the portal with magazine articles from the world of competitive sports and give netzathleten.de a unique authenticity.
Christian Heger, Head of Sales Network Athletes Media, Munich
Social media - importance of the digital world for the future of sports sponsorship
Social media platforms are becoming more and more important. What effects does this have on sports communication? How can organizers, activists or sponsors integrate social media activities into their marketing and sponsorship strategy?
Stephan Schröder, member of the management board, SPORT+MARKT, Cologne
Web 2.0 strategies for more spectators in Swiss stadiums!
More and more sports fans are also networking on Facebook and other social media platforms. How can commercial goals such as ticket sales or merchandising be achieved through social media? Examples from international leagues compared to the Axpo Super League.
Martin Oswald, Oswald Communications, Zurich
Advertising Funded Programming (AFP)
The example of Dunlop Motorsport. AFP is the generic term for all new cooperation models between TV broadcasters, advertising industry, advertisers, organizers and program manufacturers. Using Dunlop as an example, the article shows how AFP works in practice and what needs to be considered by those involved.
Reiner Miller, Managing Partner sportlink and cie, Lucerne
Detailed program under www.sportforumschweiz.ch or here as a PDF.