Social media in sports business is the main topic of sport.medien.forum 2011 at KKL Lucerne. Top-class experts from sponsors, associations, organizers, agencies and media will present their topics on 16/17 November. The practical presentations highlight the possibilities, but also the limits of social media in use for sport.
How reacted mammothWhen a storm of protest suddenly swept over the company at the end of August? What is the use Ovomaltine The Facebook fans of a ski racer? How do you measure the success of social media activities? And how prepared Swiss Olympic preparing his Swiss athletes for media relations for the 2012 Summer Games in London? that sport.medien.forum 2011 provides answers to practical questions about social media in the sports business.
Social media was already an important topic in the annual sport.medien.forum in 2010. In 2011, they became the clear top media topic of the year and will therefore also be a focus of the sport.medien.forum. Ten speakers represent sports organizers, sponsors, equipment suppliers, associations, agencies and media. They talk about practical experiences and successes, but also about the limits and dangers of being involved in social media.
Traditional media topics will also be addressed in sport.medien.forum 2011: Media relations at the upcoming London 2012 Olympic Games will be just as much a topic as the question of sports formats on television in the near future.
The sport.medien.forum is part of what has been successful for 17 years sport.forum.schweiz. “Practical relevance and takeaway ideas should make it easier for our visitors to get started and work with social media in sports,” summarizes organizer Hans-Willy Brockes from the organizing ESB European Sponsorship Exchange summarize the main goals of this year's sport.medien.forum. “Together with Christian Gartmann from medienseminar.com, we have succeeded in attracting speakers who report on cutting-edge topics from very different areas of the sports business.”
After the day conference on November 16, which is taking place for the first time at the KKL Lucerne Cultural and Convention Center, the over 400 expected sport.forum.schweiz participants will meet for a networking dinner at the Hotel Schweizerhof. A breakfast session takes place the next day. As a supplement to the conference, ESB and medienseminar.com will then offer an intensive seminar on media topics for the first time.
infos
- Website with program: sport.medien.forum 2011
- Site: sport.forum.schweiz
- Download: Program folder