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UNITED Breaks Guitars

SOCIAL MEDIA: Airline's poor response to customer's complaint creates a music hit on Youtube.

(Source: Youtube)

Everyone knows the feeling of being powerless when it comes to getting a customer complaint properly processed by a big company. Canadian Singer Dave Carroll took matters in his own hands when United Airlines first broke his 3'500 $ guitar and then refused to take responsibility.

Carroll's song "United Breaks Guitars" tells his (and his guitar's) story and became a hit on Youtube with millions of played streams.

Read a New York Times report.

United reacted quite surprisingly: They say, they LOVE the song, as Carroll told CBS.