Communication
Stakeholder groups, messages, channels
The days when information work was seen as an annoying add-on to business activity are over. Credible communication, both internally and externally, is now an important leadership tool: communication means leadership, and leadership means communication.
The technological and social developments of recent years have multiplied both the possibilities for communication and the demand for information exponentially. Companies and public figures are required to manage a wide range of channels at the same time and provide content for different stakeholder groups.
Credible messages build trust, while neglected communication work is punished mercilessly.
Ready for the spotlight
Together, we prepare your corporate communications for the challenges you may face in day-to-day business or in exceptional situations: from good news to bad news, from corporate social responsibility to crisis scenarios, from employee communications to media training for you and your senior team.
We help you formulate your messages so that they reflect your own voice. We align your communication channels so that your messages actually reach their intended audiences: from advertising to public relations, from sponsorship to promotion, across both traditional and new media, in text, image or video form.
We prepare you and your company for public appearances and media engagement and, when needed, act as your ghostwriters or press office.
Transparent, credible, audience-focused
Special Olympics World Winter Games 2029 in Switzerland
The Special Olympics World Winter Games will take place in Switzerland in 2029. The largest sports event for people with intellectual disabilities will bring more than 2,000 athletes and over 1,000 support staff to Switzerland, where they will get to know the country and its people, compete in nine disciplines and build new friendships.
Christian Gartmann contributed to the successful bid dossier and advises the bid in strategic communications and public affairs.
Giazetta da Turissem – Engadin St. Moritz Tourism AG
Twice a year, Engadin St. Moritz Tourism AG (ESTM) informs the residents and service partners of the Upper Engadin through the newspaper «Giazetta da Turissem» about its strategic direction, priorities for the two brands St. Moritz and Engadin, and operational measures. The newspaper comprises 12 to 16 pages and is distributed to all households in the region.
Christian Gartmann develops and produces the written content, defines the image content, and supports ESTM with layout and production.
Landwasserwelt – Tourism Project in the Albula Valley
The Landwasserwelt is creating a visitor destination centred around the Landwasser Viaduct. The UNESCO World Heritage RhB and the surrounding landscape are to be presented even more effectively, generating new economic value and creating jobs. The project is supported by the Rhaetian Railway, the Canton of Graubünden, Graubünden Holidays, the four host municipalities and the Parc Ela Nature Park.
The project communications support four public votes in the host municipalities, inform residents and interested groups, and invite them into a dialogue through which they can take part in shaping the development of Landwasserwelt.
Communications for the Swiss Helicopter Association
The industry association representing Switzerland’s commercial helicopter companies advocates for their interests in politics, in dealings with public authorities and in the public sphere. gartmann.biz is developing a new communications strategy and supports the association’s leadership and executive management in communications and media relations.
Communications and Media for the Engadin Skimarathon
Christian Gartmann advises the organiser on media matters, year-round media relations and overall communications. During the event week, he supports national and international media professionals and conducts the press conferences.
With more than 15,000 participants each year, the Engadin Skimarathon is the largest sporting event in Switzerland.
Communications and Media Advisory for Klinik Gut AG
Christian Gartmann advised Klinik Gut AG for 13 years on communications, PR and crisis communication, and supported the group’s new-build projects in public affairs and public relations.
Klinik Gut AG is the leading private operator of clinics for orthopaedics and trauma surgery in Graubünden. In addition to its world-renowned flagship clinic in St. Moritz, it opened a new clinic in Fläsch (GR) in 2017. It also operates practices in Chur, Bad Ragaz, Buchs (SG), Zurich and Ascona, as well as partnerships with public hospitals in Thusis, Savognin, Samedan and Poschiavo.
Skiservice Magazine
Skiservice Magazine is one of Graubünden’s most popular corporate publishing products. With a print run of 15,000 copies, it is sent to customers of Graubünden’s largest sports retailer and is also made available in all of the company’s branches and in hundreds of hotel rooms.
Since the 2015/2016 issue, Christian Gartmann has been responsible for the editorial content and all written copy.
Communications and Media for JUNKERS Flugzeugwerke AG
The JUNKERS F 13 was the world’s first all-metal commercial aircraft in 1919. It set standards that still apply in aviation today. In 2016, entrepreneur and pilot Dieter Morszeck succeeded in returning a newly built JUNKERS F 13 to the skies. In 2018, he founded JUNKERS Flugzeugwerke AG in Dübendorf. The company now builds the JUNKERS F 13 by hand and markets it worldwide. In Europe, the company also distributes the products of WACO Aircraft Corporation, which builds new classic biplanes.
Christian Gartmann managed communications and media relations for JUNKERS Flugzeugwerke AG and WACO Aircraft Corporation during the 2019/2020 launch.
Swiss Epic Graubünden – Mountain Bike Stage Race
The Graubünden destinations Arosa-Lenzerheide, Davos-Klosters, Engadin Scuol, Flims-Laax and St. Moritz are the stage locations of the new Swiss Epic Graubünden. The mountain bike stage race is open to both professionals and amateurs and is part of the Epic Series built around the legendary Cape Epic in South Africa.
The commitment of the destinations and the canton of Graubünden is a five-year tourism project. Christian Gartmann is responsible for its communications and media relations.
Snow Polo World Cup St. Moritz
Since 1985, the Snow Polo World Cup St. Moritz has been the world’s best-known snow polo tournament, both in sporting and social terms. In 2017, almost 15,000 visitors came to the frozen lake of St. Moritz over the course of the three tournament days. More than 200 media professionals from around the world were accredited to cover the event.
Following the relaunch of the tournament in 2014, gartmann.biz was responsible for the conception and delivery of both commercial and editorial communications: the year-round operation of a press office, active media relations, and media operations and media relations during the events.
Engadin Regional Airport, Samedan
Samedan St. Moritz Regional Airport (Engadin Airport) is the highest airport in Europe and an important unique selling point of the Upper Engadin for guests in the very top market segment.
Christian Gartmann supports the airport’s operational management in communication with the people of the Engadin and interested members of the public, and in explaining aviation topics in a way that non-specialists can understand. He is also responsible for crisis communication in the event of an incident.
Graubünden 2022 Olympic Bid
The idea of a bid for the 2022 Olympic Games captured Graubünden and large parts of Switzerland in 2012 and 2013. The plan was for winter games in St. Moritz, Davos and Lenzerheide to present Graubünden to the world as a winter holiday paradise. The cross-media information campaign ahead of the public vote became the most comprehensive dialogue platform ever seen in a cantonal referendum in Switzerland. In March 2013, however, the voters of Graubünden decided against pursuing the bid.
Christian Gartmann was responsible, under this mandate, for the bid’s communications and marketing and served as its media spokesperson.
Communications and Marketing Advisory for Fine Dining
Positioning, branding, public presence and media relations for a restaurant group with local, national and international reach.
2020 and 2021 Bobsleigh and Skeleton World Championships
St. Moritz applied to become the host city for the 2020 and 2021 Bobsleigh and Skeleton World Championships. Christian Gartmann developed and produced St. Moritz’s bid presentations for the International Bobsleigh & Skeleton Federation (IBSF). At the annual congresses in 2016 and 2017 in London and Park City, he presented the bids as a member of the official St. Moritz delegation.
Engadin St. Moritz Mountains
By maintaining a strict focus on future-oriented business, the mountain railway company Engadin St. Moritz Mountains is safeguarding its earning power and, with it, the preservation of its extensive infrastructure. What was once a railway company is evolving into a leading provider of mountain experiences.
gartmann.biz supports the Board of Directors and executive management in communications and public affairs for the introduction of a new corporate strategy.
Advisory and Coaching in Communications and Media Relations
Coaching in external and internal communications, support with media appearances, and ghostwriting.
150 Years of Winter Tourism
For the anniversary winter season, the municipality of St. Moritz and the destination organisation Engadin St. Moritz staged a public event in the village centre attended by more than 3,200 spectators.
Christian Gartmann contributed to the development of the concept and the delivery of the 90-minute show, and hosted the event as presenter.
Well over 100 people were involved in the live production, including more than 80 performers on stage, on a specially created ski slope and in the air. Numerous live interviews with eyewitnesses and inserted film segments showcased 150 years of St. Moritz’s history as a winter sports destination, along with 50 years of film and fashion work by Willy Bogner.
Support / Coaching in Communication Matters
Coaching for the CEO on strategic communications matters and on dealing with political bodies and media professionals.
Personal Publishing for Elite Athletes
Tailored seminars for participants on the strategic direction of elite athletes’ personal media work. Concept development and delivery for Swiss Olympic, ahead of the Olympic Games, the Swiss Athletes’ Parliament and athlete management service providers.
Communications Advisory for the Hotel Industry
Media relations and general communications support following the rebranding of a leading four-star hotel with thermal baths in the canton of Valais. Advisory support on concept development and the creation of content for the website, social media and PR.
Municipal Communications
Communications support for a municipality over several years in connection with a major construction project of regional significance.
St. Moritz City Race
On-site promotion and announcer services for Switzerland’s best-known inner-city ski race.
Additionally, from 2011 to 2013: print, online and radio promotions in German-speaking Switzerland and Germany for the season-opening event in St. Moritz, as well as on-site spectator information and entertainment.
Coaching in Communication Matters
Internal and external communications, and support in dealing with stakeholders and governing bodies.
Engadin St. Moritz Tourism Organisation
Current-state analysis and proposals for implementing new ideas as the basis for a social media and video concept for the Engadin St. Moritz tourism destination.
Support / Coaching in Crisis Communication
Support and coaching for the CEO and the communications lead in a crisis situation. Analysis of needs and options, recommendations for the approach to take, and operational implementation.
Market Launch of a New Helicopter Type
Strategy and concept development for a launch campaign involving events, PR and social media for the introduction of a new turbine-powered helicopter in Switzerland. Content concepts for the website, social media and corporate communications, as well as editorial support for the company in its helicopter operations, maintenance and sales business, and in the production of aerial photography in Switzerland and Germany.
Markus Hotz Consulting
Rebuild of the corporate website for the consulting firm. Ongoing updates to written and visual content. Editorial work on news items and commentary.
Investor Relations Communications
Current-state analysis and relaunch concept for investor communications.
FIFA Social Responsibility
Analysis of “tangible communication assets” in the area of social responsibility for the Secretary General of the world football governing body.
