Between nature, luxury, sport, tradition and modernity: The positioning of St. Moritz as a holiday resort is a controversial topic. Locals will have their say in the St. Moritz village talk next Wednesday. How did we sell ourselves before? How do we present ourselves today and how should we position ourselves in the future? The event at Hotel Schweizerhof is public - admission is free. The door opens at 19:45 h; the conversation starts at 20:15 h.
St. Moritz village talk from March 12 at 7:45 p.m.
Marketing experts and tourism professionals regularly review their descriptions of what St. Moritz should represent for its guests. The various opinions differ widely. The global brand St. Moritz is obviously not so easy to put into words. In next Wednesday's village talk, locals will describe “their” St. Moritz and St. Moritz how they should present themselves to our guests.
Rolf Sachs, designer, sportsman and in the heart of St. Moritzer, describes his image of St. Moritz, the importance of sport for Engadin and his impression of St. Moritz from the perspective of a global citizen.
As head of the documentation library, Corina Huber has been studying the history of St. Moritz and the history of tourism for years. How did St. Moritz present itself in the past and how does it do so today?
The general population is also involved: As always when talking about the village, the opinions of the audience are required. Because just like the hoteliers, innkeepers, businesses, tourism professionals and political representatives present, everyone in St. Moritz has their own picture of how St. Moritz should present themselves.
The village talk on Wednesday, March 12, is open to the public and admission is free. The door opens at 7:45 p.m., the conversation starts at 8:15 p.m.
The St. Moritz Village Talk is a co-production of the St. Moritz Village Association and medienseminar.com. It is supported by Kur- und Verkehrsverein St. Moritz.