THE CUSTOMER IN FOCUS: Che Banca! shows innovative ideas in customer contact.
What Apple succeeded in with iPhone and iPad should now also find its way into banking: With the Che Banca concept! - What a bank! - The Italian Gruppo Mediobanca is breaking new ground in contact and doing business with private customers and families.
Che Banca! is intended to change the way banks work with their customers. The website and branches also testify to new, customer-focused approaches. Already the website www.chebanca.it Its look & feel is more reminiscent of an Apple Store than of a financial institution.
And in stores, too, the new ideas go far beyond modern styling. You can look for classic bank counters at Che Banca! In vain; instead, customer advisors and customers meet in open spaces. They sit down together at a table in decidedly informal consultation lounges or sit together at a computer terminal.
Similar to the self-check-in of modern airlines, Che Banca uses! Even in their branches, on lots of self-service computer terminals instead of long queues in front of bulletproof glass counters. If you want to sit down, you can do so comfortably in break zones, and there are even children's play areas for the little ones in the branches of the “Bank für alle”.
Impressions of the new branches can be found on the Che Banca! website. [website in Italian]