With a national social media day for all its real estate agents, RE/MAX Switzerland has launched its presence on social networks. The Social Media Day marked the preliminary highlight of the launch and aimed to inform the independent agents of Switzerland's leading real estate agent and to get them in the mood for active use of social networks. In addition to the specialist presentations, local brokers also received practical support from internal and external specialists in designing their own presences.
More than 250 realtors listened to presentations from social media experts from theory and practice at the Lucerne Transport Center. The tenor was clear: Social media create new market transparency and demand even higher quality from service providers. The fact that social media can also effectively support a company was explained in many practical examples.
The one-day conference focused, of course, on RE/MAX Switzerland's new Facebook pages and various Swiss RE/MAX brokers. They are the start of a comprehensive social media initiative by RE/MAX Switzerland. RE/MAX Switzerland's social media strategy was developed with the support of gartmann.biz, the Facebook pages come from the Olten agency mysign.ch.
Marco Röllin, CEO of RE/MAX Switzerland:
“Social media have fundamentally changed communication; they create new market transparency. As market leader in the Swiss real estate market, we are challenged to be even closer to our customers and to work even more intensively on our good reputation. Against this background, social media is a very important tool for us. With his extensive experience, Christian Gartmann has made a significant contribution to ensuring that our social media activities not only stand alone, but are also strategically integrated into our overall communication.”
Christian Gartmann, gartmann.biz:
“Proximity to the market and willingness to engage in genuine dialogue are key success factors in today's markets. Social media give companies very effective tools not only to preach to the market, but also to actually live. A company's involvement in social media can therefore only be successful if it is supported by all levels of the company. The strategic development and multi-stage introduction of the social media initiative of RE/MAX Switzerland is a good example of that.”