Business in Media
Media in Business

Direct contact with those affected and dealing with allegations and criticism are among the important tasks of a modern event and crisis organization. The Governor of Tyrolean* Anton Mattle remembers the avalanche disaster of 1999 in Galtür, which he himself experienced as a participant.

If an organization faces an event or crisis situation, a management team is usually appointed. Its members come from organizational units that are affected by the situation or are experts who can help those affected. “Everyone needs everyone then,” says experienced crisis manager Martin Bühler, who is now President of the Canton of Grisons.

The diesel scandal plunged the Volkswagen Group overnight into the deepest crisis in its corporate history. “Our people were suddenly ashamed — even though the vast majority had done nothing wrong,” recalls crisis communications expert Nicolai Laude, who became the voice of this crisis as Volkswagen's “Spokesperson Diesel Issue.”