What users of news portals have known for a long time is now being used by the destination Davos Klosters for its tourism website for the first time: The new website www.davos.ch not only has a very modern, tidy look, the relaunch is a paradigm shift. Instead of being sender-oriented, the new site is user-oriented.
Traditional websites are primarily based on the communication needs of senders: Many navigations are simply based on the company's organizational charts, subject areas correspond to the thinking and structures of the senders. News portals began to empathize more with users and their interests some time ago. Thanks to live tracking, editors always know exactly which topics engage many readers.
The design of new media sites is therefore increasingly being “user-centric”: The focus is on users and their interests. It is no longer editorial structures and departments that determine reader guidance, but the interests of users. Similar to online shops, readers of an article are now offered other topics, which may not come from the same department, but were still read by other readers of the same article.
“user-centric” tourism
With the new www.davos.ch A tourism website has now also taken a first step towards “user-centric”: “Select instead of search” is the credo. Users are not simply overwhelmed by a wide range of offers and then have to find everything together, the new site is tidy and invites you to linger. The individual topics are told as stories and are well illustrated.
The start page offers news and only five main topics in the navigation; their sub-items are then shown in very large and easy-to-read menus. Visitors to the sub-pages are then presented with extensive subject areas with images and text, from which they compile their needs. Instead of fiddling with smaller sub-navigations, users simply scroll down, just like in a news portal.
Overview thanks to large menus
If you don't feel at home in the new environment yet, you can still use a classic menu; the most important information is automatically displayed there when you mouse-over the five main navigation points. Even news sites from Davos.ch could learn here. And so that users don't get lost in the offer, popular pages such as weather, mountain railway reports or webcams are available on all sub-pages on the right of the theme boxes.
However, Davos.ch is not just an information platform: A fully integrated booking system ensures that potential guests can compile and book their offers directly on the website. Pleasant: All offers can be put together individually. The new was realized www.davos.ch of Spot advertising in St. Moritz.
Note on transparency: Spot Werbung is a business partner of gartmann.biz. This article represents my personal opinion. It was not created on behalf of commercial advertising.