Brands and logos today belong to companies, but also to the consumers. When lauched, the green flower in BP's logo stood for the change to an energy company that is more environmentally friendly. With the oil spill disaster in the Gulf of Mexico and BP's widely criticised response, this image got more than just a dent.
Consumers around the world got creative and started altering the green logo to more oily colours... See just one of the collections in logodesignlove.com.
Greenpeace even launched an official competition for altered BP logos.