Newsroom

In the midst of the nuclear disaster, two worlds collide in Japan: The government — traditionally striving not to lose face — is interested in telling the people as few unpleasant things as possible. However, the population and also more and more politicians are now calling for an end to the cover-up and transparent information more and more indignantly.

The earthquake disaster and the impending nuclear disaster in Japan are affecting people all over the world. In addition to traditional news media on the Internet, television, radio and print, social media with countless news platforms, blogs and text services offer secure and unsecured news from the disaster area, search services for missing persons, donation options and all sorts of abstruses around the clock.

In her address on the Day of the Sick on Sunday evening, Micheline Calmy-Rey traditionally called for solidarity with health-disadvantaged people. Instead of catchy words that make us think, however, the Federal President served us a cocktail of official statement and a dose of prescribed empathy. Communication tailored to target groups and media looks different.

Twitter, YouTube, blogging and Facebook: The world's 100 largest companies continued to strengthen their social media activities in the past year. A recent study by Burson Marsteller shows that large companies have improved on social networks not only in terms of numbers but often also in terms of quality. Europe is lagging behind, particularly when it comes to interaction.

In five years, all Americans should have access to broadband Internet. US President Obama has presented plans to provide the entire United States with modern mobile networks. For Obama, the seamless supply of broadband Internet is a decisive step for America's economic future.

Management consultancy Markus Hotz Consulting launched a new website at the beginning of February. The content, graphics and technology of the hotz-consulting.ch website has been redesigned. Gartmann.biz was entirely responsible for the concept, content and project management; the graphic and technical implementation was provided by business4you marketing.

Almost not a day goes by without sensational news about the success of 'social media” through the (traditional) media. More and more companies are using Facebook, Twitter, LinkedIn and YouTube. The trendy platforms create new market transparency and are thus not only changing communication, but also influencing the entire management of companies. SMEs in particular are wondering whether and how they should become active on social networks.

Launched as a network for scientists and specialists, Wikipedia is today the most popular knowledge portal in the world - knowledge to which anyone and everyone can contribute. Wikipedia users rely on swarm intelligence. According to their theory, a large number of individuals together form a superorganism that manages to produce intelligent behaviors through simple rules of conduct. Does Wikipedia live up to this claim?

MOBILE COMMUNICATION: Does the well-groomed language go before the dogs?

The world's first winter resort reopened its 2010/2011 season with a happening: Lots of snow and low temperatures created the winter atmosphere - the competition between teams of locals, guests and celebrities made the last weekend in November a happening. Gartmann.biz designed and implemented a series of media promotions as well as the audience animation on the two competition evenings, helping to make the third St. Moritz City Race a great success.

The Federal Communications Commission (ComCom) is paving the way for even faster, mobile Internet and is re-tendering mobile radio frequencies for this purpose. In an auction, existing and new mobile operators will have the opportunity to purchase frequency packages required for long-term network operation. In addition to existing frequency bands for 2G (GSM, EDGE) and 3G (UMTS), frequencies for new 4G technologies such as WiMAX or LTE are also being auctioned off. These transmission technologies make it possible to launch even faster data services in the mobile network.

The habits of media consumers are changing dramatically — driven by technological developments. Last but not least, the self-determination of media consumers is increasing with new technologies and higher bandwidths. The current push model of media is being replaced by the pull model - consumers alone determine what else they leave on their devices. Trust in senders and their content is becoming more important than ever.

The St. Moritz City Race is taking place for the third time from November 26 to 28. St. Moritz kicks off the winter season by moving the ski slopes right into the village. In addition to the parallel slalom, a freestyle contest will also be held for the first time. The spectacular competition through the pedestrian zone also includes fashion shows in the snow as well as live music and DJs in the bars and clubs in the village center. gartmann.biz organizes a series of media promotions and animation at the competitions for the St. Moritz City Race.

MOBILE COMMUNICATION: Trends in mobile use of media content

CONVERGENCE: Google launches information page about Google TV

TECHNOLOGY: Swiss ski manufacturer Zai mills a ski from a single workpiece

Lucerne, November 18, 2010

INTERNET: Earthkeepers” Campaign with innovative communication elements on the Internet and at points of sale”

MEDIA: More and more Americans consider a TV set to be unnecessary in their household.

INTERNET: Governments and now also companies want to restrict free access to the World Wide Web

MOBILE MEDIA: Internet is growing more slowly than mobile media in emerging countries

ARTIFICIAL INTELLIGENCE: What we can learn from insects in brain research

THE CUSTOMER IN FOCUS: Che Banca! shows innovative ideas in customer contact

COMMUNICATION: Obama is taking over information leadership in the environmental drama in the Gulf.