More than 250 agents attended the conference held at the Swiss Museum of Transport’s conference centre in Lucerne. On the programme were numerous speeches from experts in theory and application of Social Media. The tenor was clear: Social Media create a higher market transparency and challenge the service industry to provide still higher quality. Case studies exemplified how Social Media can actively support a business venture.
RE/MAX Switzerland’s new facebook page as well as those of numerous regional RE/MAX agents and offices, of course, held centre stage at the one-day congress. They mark the start of RE/MAX Switzerland’s comprehensive Social Media initiative. RE/MAX Switzerland developed its Social Media Strategy with the support of gartmann.biz; its facebook pages were implemented by the Olten based agency mysign.ch
Marco Röllin, CEO of RE/MAX Switzerland:
„Social Media fundamentally changed the way we communicate today; they create a new market transparency. As the leading Swiss realtor we are challenged to be ever closer to our clients and to work harder at keeping up our reputation. Having said that, Social Media are a powerful tool and very important to us in this context. Christian Gartmann brings along vast experience in the field and thus played a pivotal role in integrating Social Media activities into our overall communication, raising them from a stand-alone to an integrated, strategic level.†
Christian Gartmann, gartmann.biz:
"How close you are to the market and how open you are for a real and honest dialogue are key to succeeding in today’s markets. Social Media provide an excellent opportunity to not only preach nearness to the markets but live it. That is also why a company’s engagement into Social Media can only be successful if it is championed at all levels of the organisation. The strategic development and multi-phased introduction of RE/MAX Switzerland’s Social Media enterprise are a good example.†
Link: Video impressions of the RE/MAX Social Media Day on Youtube
Link: Photos on Flickr.com
Link: Programme of the RE/MAX Social Media Day on remax-events.ch (contents in German)