A crisis can hit anyone – at any time
Any organisation can find itself in a situation that may do considerable damage to its reputation or even threaten its existence. Quick, and often far-reaching decisions are called for. Such decisions, taken without proper preparation for a crisis, can do great harm - harm that could have been avoided had the organisation prepared for potential critical situations. Proactive communication is an essential element of any form of crisis prevention and resolution.
Those who fail to communicate judiciously in a crises risk losing the confidence of their stakeholders abruptly, and sometimes irreversibly. A professional and proactive crisis communication plays a vital role in preventing and managing crises, and it helps to minimise reputation damages.
Communication is not a one-way street and media work is only part of the job: this motto holds true, and particularly so during times of crises.
Building confidence – during a crisis
Together we will create an environment set out to prevent communication crises in your organisation. As part of your crisis management plan, we will pinpoint potential scenarios and decide on procedures and responsibilities. In the event of a crisis, we will be at your side and help make sure that all concerned parties, be it directly or indirectly, and the stakeholders of your organisation, as well as the public, are informed professionally.
A crisis response can only successfully cope with a crisis if it never loses sight of those that are hit hardest by the situation. That is the reason why media work is just one element of the communication: direct contact with those concerned not only builds trust but also provides valuable feedback to the crisis response team.
A well-mastered crisis can limit the damage to your organisation and even strengthen the confidence everyone has in your organisation.
A note on crisis communication
Whether it was an accident, financial difficulties, or misconduct that caused the crisis: communicating proactively has become the decisive factor to master the crisis successfully.
Crisis communication aims to proactively inform those concerned by the crisis, the stakeholders and the public, and all the while making sure that relevant feedback on their ongoing work gets back to the crisis response group. Thus, it contributes to preventing avoidable damage to the organisation and all those affected by the crisis.
Booming social and online editorial media have massively raised expectations towards the level of communications provided during a crisis. For that intend to keep the content lead in the crisis and remain the primary source of information communicating proactively and transparently is a must.