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The Spirit of Allegra!

High society and top-class sport come together in St. Moritz at the world’s most important polo tournament on snow. At 1,800 meters above sea level, visitors, locals and polo friends from around the globe celebrate the «Spirit of Allegra»—the unique combination of joie de vivre, luxury, and authentic Alpine lifestyle.

Snow Polo World Cup St. Moritz – 29/30/31 January 2016

The people of St. Moritz have good reason to be happy. They live in one of the most beautiful valleys on earth. «Allegra!» is an age-old greeting in the Romansh language that the locals use to hail each other. It does not literally translate into «hello» or «good day»; rather, Allegra means «be joyful!».

Guests from around the world have been coming to St. Moritz to enjoy the winter sunshine on the snow for more than 150 years. For as long, the people of St. Moritz have been devising events to entertain their guests. Bobsleigh was invented here, for one, and the first international horserace on the frozen lake goes back to 1907. St. Moritz was twice host to the Olympic Winter Games.

Sport is intrinsic to St. Moritz, more so than in any other top destination. But what stands out in St. Moritz is the unique combination of competition and lifestyle. Whether on the frozen lake, at the bob-run, or on the famous Corviglia mountain, food and drinks will be exquisite and lounging in the sun de rigeur. The Snow Polo World Cup, too, is a pleasing blend of sports and savoir vivre.

St. Moritz is the birthplace of snow polo: the first-ever tournament on snow took place on the frozen lake of St. Moritz in 1985. Ever since, world-class polo players have been flocking together annually from all corners of the earth to compete for snow polo’s most coveted prize, the legendary Cartier Trophy. Here, too, the «Spirit of Allegra» is omnipresent: the Snow Polo World Cup St. Moritz offers top-class polo, haute cuisine, and superb entertainment in the five-star hotels, bars and clubs of this sophisticated spot in the Swiss Alps.


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